"The idea that an “indie” sound could be “manufactured” caught me by surprise." I nearly spit out my coffee at this because you gave me a flashback to the plant whose producer talked about "putting together an indie backing band" for him. I think that's when I fully gave up.
I found Sweater Weather through a different fashion and I saw them in concert which was another wakeup call because it was full of teenagers who threw their bras on stage. I had never witnessed that before, and I went to a lot of concerts! It very much was like, oh I don't belong here do I!
it's also interesting how "manufactured indie" trickled into other industries! tell me why target's kitchenware line looks straight out of the DTC company instagram ad???
This is such a good point-- I noticed it with indie nail polish in the early 2010s-- there were some amazing "brands" that were essentially one person selling cool polishes online, and it took no time for the big brands to copy them. Since then I've noticed it with pet accessories/treats as well. Indie aesthetics with corporate backing/distribution. In one way, I guess it proves that "indie" can have a wide appeal, in another it's depressing that original stuff gets sniped before the creators have a chance to build their own brands.
I really enjoyed this!!
"The idea that an “indie” sound could be “manufactured” caught me by surprise." I nearly spit out my coffee at this because you gave me a flashback to the plant whose producer talked about "putting together an indie backing band" for him. I think that's when I fully gave up.
I found Sweater Weather through a different fashion and I saw them in concert which was another wakeup call because it was full of teenagers who threw their bras on stage. I had never witnessed that before, and I went to a lot of concerts! It very much was like, oh I don't belong here do I!
:o
it's also interesting how "manufactured indie" trickled into other industries! tell me why target's kitchenware line looks straight out of the DTC company instagram ad???
https://corporate.target.com/getmedia/ef89ac9e-4c82-442a-9d87-c06bb5d447f5/figmint-header_target.jpg
This is such a good point-- I noticed it with indie nail polish in the early 2010s-- there were some amazing "brands" that were essentially one person selling cool polishes online, and it took no time for the big brands to copy them. Since then I've noticed it with pet accessories/treats as well. Indie aesthetics with corporate backing/distribution. In one way, I guess it proves that "indie" can have a wide appeal, in another it's depressing that original stuff gets sniped before the creators have a chance to build their own brands.
Awesome. I think my writing would resonate. Not unoriginal... Thanks for the twee pinterest link.. Now I know what that is :)